What is Monarch?

Monarch is an online network that’s reimagining how therapists connect with therapy seekers. Plus, it’s completely integrated with SimplePractice—the leading practice management software for private practitioners. Monarch simplifies how therapists connect with prospective clients while helping them maintain a cohesive online presence. Plus, it emphasizes what makes a practitioner’s practice unique, so they can connect with the clients they can serve best. Because both therapists and therapy seekers deserve less barriers.

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What does the name Monarch represent?

Butterflies have long been a symbol of transformation, and also of Psyche, the guardian of the soul in Greek mythology. Given that our parent company SimplePractice has used the butterfly for its transformational connotations, we felt it important to reference both our roots and the beauty and power that the butterfly, and its unique lifecycle, represents.

Across many cultures, the monarch’s bold, bright appearance has long signaled the return of a soul to its familial home. The monarch’s journey is ultimately a defining part of its existence. To us, the journey to improved mental health bears a resemblance to the monarch’s journey. Therapy can be a key to deep soul transformation and reminder that brighter days are always ahead.

Why should I list on Monarch?

Monarch was designed for ease and simplicity—because it shouldn’t be expensive or a hassle to enhance your online presence. What sets Monarch apart from other directory services is its integration with SimplePractice, which simplifies your practice's needs by integrating your online presence with your SimplePractice account. And it allows prospective therapy seekers to look at your availability online and request an appointment on their time. This reduces a barrier they face to finding care, while leaving you in control of your schedule.

This online network doesn’t have any expensive “membership fees” or exclusive application process. Monarch is free for the rest of 2021, and all you have to do is set up an account to join Monarch.

Who can list on Monarch?

Monarch supports behavioral health therapists—including social workers, marriage and family therapists, mental health counselors, psychologists—and substance use disorder counselors. Pre-licensed clinicians may also be listed.

How does Monarch work?

Your Monarch profile is managed from your SimplePractice account. This is where you’ll enter your profile details —information like profile picture, bio, insurance and fees, clients served, and more—and is where you will set your availability if you choose to enable Online Booking. Your SimplePractice account also allows you to take advantage of other helpful features like an easy-to-use Professional Website and HIPAA-compliant Telehealth.

Check out our blog for tips on writing a great bio.

How much does it cost to list on Monarch?

For the remainder of 2021, Monarch is included at no extra cost with your SimplePractice Professional Plan account.

In what order are profiles displayed?

Monarch’s mission is twofold—creating an optimal experience for people seeking mental health resources and support while giving every therapist a fair chance to attract new clients.

We leverage an ever-evolving algorithm to ensure fairness in how therapist profiles are displayed on the Monarch network. In addition to factors like profile completeness, therapist availability, and location, the algorithm also accounts for randomization to ensure similar profiles are weighted and displayed equally.

Check out our help center article for tips to optimize your profile!

Interested in more resources?

We have a number of helpful resources available to therapists in our network.

  1. Pollen, SimplePractice’s online magazine
  2. SimplePractice Learning for extended CEs
  3. The SimplePractice Resource page


Still have questions?

Click the button below to visit the SimplePractice Help Center where you can learn more about Monarch or connect with one of our Support Specialists.

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Find a therapist and request an appointment today via our secure online portal.

Monarch does not employ any provider and is not responsible for the conduct of any provider listed on our site. All information in member profiles, and messages are created from data provided by the providers and not generated or verified by Monarch. As a user, you need to perform your own diligence to ensure the provider you choose is appropriate for your needs and complies with applicable laws and licensure requirements. Monarch is not intended to be a substitute for professional advice.

Monarch assumes no responsibility, and shall not be liable, for the quality or any other aspect of the services a provider may provide to you, nor will Monarch be liable for any act, omission or wrongdoing committed or allegedly committed by any provider.

Articles and information and assessments posted on Monarch are for informational purposes only, and it is not intended to diagnose or treat any health conditions. Treatment and diagnosis should be performed by an appropriate health care provider.

IN THE EVENT OF AN EMERGENCY, DO NOT USE MONARCH. IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, OR THINKING ABOUT SUICIDE OR HARMING YOURSELF OR OTHERS, CALL 911 IMMEDIATELY OR ANOTHER APPLICABLE EMERGENCY NUMBER.