Monarch Editorial Guidelines and Process

The Monarch Directory by SimplePractice is here to demystify mental health and help all people find therapists whose specialties and approaches are best-suited for their individual needs.

High journalistic standards

At Monarch, we’re committed to creating and publishing mental health articles that are clear, honest, and actionable.

Here’s how we ensure we meet these standards:

  • Our in-house editorial team carefully selects expert writers and contributors with demonstrated portfolios of quality work. Email us at content@meetmonarch.com

  • The Monarch editorial team assigns, creates, edits, reviews, and publishes each piece of new content based on our high journalistic standards.

  • Our mental health articles and landing pages are regularly reviewed for accuracy by licensed mental health professionals. Along with their knowledge in a variety of specialties, our expert reviewers bring an added perspective thanks to their experience in practice with clients.

Science-backed information from licensed experts and peer-reviewed studies

At Monarch, we’re aware the mental health journey is unique for each person, and we want each reader to find accurate answers to the questions on their mind. 

To help with this, all articles include science-backed information, and any claims to be cited with valid research and data.

We want to make sure that everything we publish is accessible and understandable to our readers. For this reason, we rely on a proprietary style guide based on the Associated Press Stylebook and the APA.

Prioritizing diversity, empathy, and inclusion

You’ll notice that our voice is friendly and approachable. We aim to use respectful language that promotes inclusivity and compassion.

The Monarch editorial team makes intentional choices to avoid stigmas, stereotypes, and biases.

Here at Monarch, conscious language is an ongoing commitment. We regularly engage with practicing therapists and our SimplePractice Customer Success team to stay abreast of language trends within the mental health community.

Our writers and editors choose their words carefully with the goal of empowering readers like you.

Regular renovations to update the content library

Mental health information is constantly changing. There’s new research and terminology almost every day.

At Monarch, we continually audit, renovate and update our content library to ensure the articles are as up-to-date and accurate as possible.

We update our content via several ongoing processes:

  • Regular audits. We perform regular content audits to update our existing articles to address changes in studies, language, and trends in health communities.

  • Updates from reader feedback. We invite reader feedback on our content and take action to address any issues.

Frequently asked questions about pitching articles to us

What's the length of articles Monarch publishes? The typical length of articles we publish is 1,000-3,500 words, depending on the topic.
How do I send you my article pitches? Send your article ideas and pitches to us via email: content@meetmonarch.com and you can also connect with our editor-in-chief on Twitter, @jessbeegood
What do I include in my article pitch email? In your email message, explain what you’d like to write about and why. For example, why is this topic important? Why does it resonate with you?
What else should I include in my pitch email? Please be sure to include links to your previously published articles and/or online portfolio, along with any social media handles you might have. We encourage writers to share links to their finished articles with their platforms on Twitter, Instagram, Linkedin, Facebook and/or Pinterest.
Can I submit an article that has been published on my blog? No, we only publish original content that has not appeared anywhere else. This means we do not accept content published by another publication—in print or online. This also means that we cannot allow you to republish your article to your own blog after we publish it.
After I submit my pitch, how long does it take to get a response? We aim to get back to you in a week, but sometimes it can take longer. Due to the volume of submissions we receive, we cannot guarantee a reply to every email. If you haven’t heard from us within five weeks, please assume we’ve decided not to move forward with your piece.


Monarch does not employ any provider and is not responsible for the conduct of any provider listed on our site. All information in member profiles, and messages are created from data provided by the providers and not generated or verified by Monarch. As a user, you need to perform your own diligence to ensure the provider you choose is appropriate for your needs and complies with applicable laws and licensure requirements. Monarch is not intended to be a substitute for professional advice.

Monarch assumes no responsibility, and shall not be liable, for the quality or any other aspect of the services a provider may provide to you, nor will Monarch be liable for any act, omission or wrongdoing committed or allegedly committed by any provider.

Articles and information and assessments posted on Monarch are for informational purposes only, and it is not intended to diagnose or treat any health conditions. Treatment and diagnosis should be performed by an appropriate health care provider.

IN THE EVENT OF AN EMERGENCY, DO NOT USE MONARCH. IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, OR THINKING ABOUT SUICIDE OR HARMING YOURSELF OR OTHERS, CALL 911 IMMEDIATELY OR ANOTHER APPLICABLE EMERGENCY NUMBER.